Piecing marketing tactics into a path that efficiently moves the prospect towards acquisition is the cornerstone idea behind a well-crafted customer journey.  

That said, our approach is somewhat unconventional as we work backward, from the customer's perspective, to determine the ideal path, watering holes, and means to influence decision making in favor of our client's brand.   We do not push tech speak, speeds, and feeds, nor espouse an attitude that our client's brand is the end-all.  

We approach each journey build as a challenger, and alongside our clients, fight for every percentage of gained market share.